Personal Growth

Personal Growth-Careful Words

They’re giving honors students a boost to big-name colleges. Alex Almanza, whose 4.75 GPA put him in the top 5% of his high school class, could have gone to one of several state universities, including the University of Florida. But the offer from Miami-Dade Community College was too good to refuse: Free tuition, fees, and books, plus a chance to transfer later to a prestigious institution like Georgetown or New York University.

“I decided to risk it,” says Almanza, 18, an accounting major who just finished his freshman year. “I have a shot at going somewhere better, a step beyond a state school.”

Community colleges have long been the gateway to a bachelor’s degree, particularly for those who aren’t quite ready for the rigor of a traditional undergraduate education. But more and more, two-year institutions are serving as launching pads for the best and brightest, luring students like Almanza with merit scholarships, intensive academic programs and the potential to be discovered by a big-name school.

Right Timing is Everything-Goodnight Tycoon

This morning I talked with Emily from Imagine Results about promoting their free HiSET help tools and was blown away. Sell your stuff where they buy it she said. Pretty simple for most businesses right? If I sell gum, I sell it at convenience stores, grocery stores, candy machines, vending machines in the workplace, etc…

Emily explained that instead of normal ads she decided to promote their practice tests for the GED test on career websites. People who are looking for a better job might realize that having a GED diploma will help them to get a better job! Get the point now? Get obvious about where your products are on offer. So, not only where your customers are buying, but at the most opportune time as well.

So what does this have to do with your business? Seriously, it has everything to do with it. If you are using online video to attract customers instead of just throwing them up all over and tweeting the crap out of them and spamming your Facebook friends, place them where your clients will watch them.

Looks DO Matter-Hanging Low

I’m the type of person who’d like to live in a world where looks don’t matter. But, like you, I live in a world where looks do in fact matter. As I shared in my post about hate, I’ve had a pretty telling example of just how much looks can play into the way others engage with you. But today we’re going to focus on the perceptions we create by the way we present ourselves.

This isn’t a feel-good topic…it’s seemingly a bit shallow actually. But should that detour us from speaking about it? NOPE! Sometimes we have to have tough conversations in order to fully hash things out.

I’m counting on community contribution to help drive the point that looks really do matter, or the contrary if you believe otherwise. Either way, please share your rundown as to why you feel the way you do.

Let’s go…

I’m a realist and realize that much of what we see as our reality is really only a perception and this is very obvious, for example, in the alternative energy discussion. In fact, I believe that we’re accountable for most of the elements related to the perceptions others form of us. If you don’t think that looks matter now – you may come to find out in a moment, that they actually do.

Do You Know You’re in Sales?- Is there any candy left?

A lot of people cringe when they think about selling something. They say they don’t want to be pushy or don’t want to experience rejection.
I’ve got a surprise for you – we are all in sales and we all negotiate. And this also applies to those of us who are in the business of selling their works of art.

Whether or not you do it for a living doesn’t matter. We all sell. We all negotiate, says one of my favorite bloggers Kerry Jang. Remember the baseball cards you used to trade as a kid? You were selling.  Example – I’ll give you my Mark McGwire 85 Topps rookie card for your Ken Griffey Junior Upper Deck rookie….Okay, I’ll do it, if you also throw in that Barry Bonds rookie card.

I’ve been in corporate sales for 12  years.  I can assure you that the basic fundamentals of negotiation and selling at a high level aren’t too different from what we did as kids.

How to capture and keep the online consumer-Bug on my Shoulder

Online customers have an ephemeral attention span – they’re always just one click away from the next site. Brand loyalty is not as entrenched in the online world as it is offline. Even a customer who has chosen brand name Yahoo! as a homepage may be quickly lured away by the new portal.

That’s why e-commerce sites spend an average of $108 to acquire each customer. Yet most sites lose 60 percent of their customers every six weeks. Such a business model is not conducive to profitability and long-term viability. Imagine if an offline retailer had the task to replace over 60 percent of its customers every six weeks!

Sticky marketing is designed to capture and keep the Web’s fickle consumer. It is the ability to target, personalize for, and interact with customers in order to turn them from ad hoc buyers and casual surfers into loyal customers. To stay on a particular Website, customers need not only incentive, convenience, and competitive prices, but interactivity, a customer service experience, and brand loyalty. All this can be achieved by using the following nine sticky marketing techniques:

The State of The Internet Economy- for Britland

The Internet Economy is just the latest of several successive waves of transformation yielding increasingly powerful, inexpensive infrastructure for automating work. For the first time, machines have a common nervous system through which to communicate and organize functions. Enjoying the convenience of the dial tone of the Information Age, we are becoming increasingly dependent upon the platform of computers it connects – yielding a new community comprised of humans and machines.

Our new, ideologically programmed, technologically equipped economy – “ideotechnomics,” as I call it – is growing a nervous system with increasingly intelligent, muscular, mobile, and information-rich extensions.

The invisible hand of this macrosystem offers the vital support platform of modern life: wondrous goods and services at reasonable costs, providing food, shelter, healthcare, transportation, communications, education, and entertainment for people around the world. If we are wise enough to know why and how to properly evolve the programming of this new economic platform, there is no reason to believe that it cannot continue to provide these values more comprehensively and equitably.